The Merrie Monarch Festival is a non-profit organization and event honoring the legacy of King David Kalākaua by celebrating Hawaiian traditions, language and arts. This week-long special event includes a famous hula competition, a Hawaiian art fair, hula shows and a grand parade in Hilo Town.
The festival was founded in 1964 as a way to attract tourists and boost the local economy. Over the years, it has transformed into a meaningful celebration of Hawaiian culture, paying tribute to King Kalākaua's impact on the Hawaiian people. Today, the festival offers a week of performances and events showcasing Hawaiian talent, including a Wednesday night hōʻike (exhibition), a Hawaiian Arts Fair and a parade through downtown Hilo.
Beginning each year on Easter Sunday, the Merrie Monarch Festival lasts until the following Sunday. For the first few days of the event, which are free, guests can enjoy hula performances and view unique Hawaiian artworks from local and international artists. The main hula competitions take place from Thursday to Saturday, with Miss Aloha Hula and Group Hula competitions being the highlights. On the concluding Sunday, a special award ceremony is held, where the winners of the main hula competitions are named.
Grand Naniloa Hotel Hilo is the area’s foremost destination for those looking to experience the Merrie Monarch Festival. The hotel offers a special marketplace (Mākeke), which features lovely handmade Hawaiian clothes, unique jewelry and tasty pūpū. You won’t want to miss this incredible celebration!